SociaListed

11 Free Tools for Social Media Optimization

admin — Wed, 10 Mar 2010 23:01:39 +0000

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Heck, we’ve been blogging about SMO since 2006! Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.

The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:

howsociable.com – Social visibility score
knowem.com – Profile building tool
Social Media for Firefox – Build a powerful social profile on social news & bookmarking sites
semrush.com – Find competitor organic search rankings
Google Insights – Keyword demand trends
Page Inlink Analyzer – Analyze inbound links, their Delicious bookmarks & keyword tags
majesticseo.com – Historical back-link tracking
trackur.com – Social media monitoring
socialmention.com – Real-time social search & scoring, social keyword research
bit.ly – Search friendly URL shortening with analytics
analytics.postrank.com – Track social engagement with combined Google & social analytics

Below are screen shots of each tool with a more detailed description of how you might use them.

HowSociable is a useful tool to quickly gauge the social presence of a particular keyword or brand name. Agencies like TopRank Marketing will use this kind of tool (customized) to take snapshots of customer social presence metrics for social media optimization programs. For each social site polled, you can clickthrough to see specific mentions. This is a characteristic of more advanced social media monitoring tools, but for those that want a quick glimpse, HowSocialble is easy to use and the price is right, just like these free social media monitoring tools. However, if you want more comprehensive brand search and monitoring, then a paid social media measurement tool is worth the investment.

KnowEm is both a free and a paid service that will help you easily and quickly check whether your brand terms or other keywords have been registered as social profiles on a wide variety of social media web sites. Everything from blogging platforms to social news and bookmarking services are included. If you don’t want to complete all those profiles yourself, you can pay knowem to do it for you. Companies invest a lot in building their brand, so this tool is helpful both for creating off site promotion channels as well as guarding against brand name squatters.

Social Media for Firefox is the only browser addon in our list and can be a handy tool to identify upcoming news items that are gaining popularity on certain social news and bookmarking services. A big part of building a more influential user profile is to be a consistent source of submissions for articles that become popular. This addon helps identify articles that are becoming popular on services like Digg, Reddit and StumbleUpon giving you a heads up to submit to other services. The logic is that if a news item becomes popular on one service it has a good chance of becoming popular on others. Relevance, timing and focus are key as is patience for this kind of tactic.

SEMRush is an interesting tool for identifying the keyword visibility, both organic and PPC, on Google for pretty much any domain name you might be curious about. Your own or competitors for example. A common question for marketers is, “What are my competitors optimizing for?”. This tool helps uncover that insight and in combination with other standard and social keyword research, can be very helpful insight in a social media optimization program.

Google Insights for Search is a handy tool to research trends in popularity of various keywords on their own or in combination. Filters for search type, geographic location, industry or topical category and timeframe allow you to refine some pretty useful information about what’s in demand.

Eric Miraglia ’s Inlink Analyzer is a back link analysis tool based on Yahoo’s Site Explorer that not only counts and displays source links to a particular URL, but it also shows if the source links were bookmarked on Delicious and what keyword tags were used. This kind of insight can be quite useful for understanding the relationship between social keywords and link popularity. It would be nice if there was a CSV export option.

Majestic SEO is easily one of the most powerful and useful link analysis tools available. There is a free version that gives you link acquisition counts over time and if you are a site owner, you can get full reporting for your site once you validate it. If you use the paid service, you can get the juicy link details on your competition. This tools is useful for finding high impact links for standard SEO but it’s also useful for finding out which social media sites your site or competitors’ site are getting the most links from. Also, which of your own social destinations (blog, Facebook, Twitter, etc) are getting inbound links and from where.

Andy Beal’s Trackur service is a very easy to use social media monitoring tool that offers a free version that will satisfy many beginners in the social media optimization space. Social media monitoring services are keyword based, (queries and negative or exclusionary) and that means some very useful information about how popular certain keyword concepts are on the social web. Of course you can use it to monitor what people are saying about your brand, identify a certain measure of influence and where they’re saying it. But seeing social keyword popularity trends can be quite useful for taking advantage of real-time marketing opportunities.

SocialMention is a free real time and social search tool that offers an array of search options (just blogs, just forums, just bookmarks or all) and output in the search results. You can get an indication of basic sentiment and the top social keywords associated with your query. As a free service, you don’t setup an account and save your search results, but you can easily download them into a spreadsheet. This is probably one of the most useful, free social search tools online.

Bit.ly URL shortening is very handy since they’re included as a default service on Twitter and many other Twitter applications. Bit.ly is rock solid reliable with uptime, which is pretty critical when you’re relying on their URL redirect to send traffic to whatever it is you’re promoting. You can also get basic statistics for each URL that your shorten to show how productive the site is where it was shared. In today’s succinct social web with Twitter, status updates and micro-content, being able to conserve space with a reliable URL shortener is very helpful. Stats on top of that make this a “go to” URL shortening service.

PostRank offers a nice measure of engagement at the individual document level and if you pay attention, you can get that data on any web site in their database, not just your own. You can easily see what content on your competitors blogs are getting popular and where. If you sign up for the PostRank Analytics service, you can incorporate Google Analytics data with social engagement metrics. These are essential comparisons in a social media optimization program and can help you understand where to plan your time on the social web.

This is really just the tip of the iceberg when it comes to SEO and Social Media Marketing tools. What low cost or free tools have you found to be effective for social media optimization tasks?

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Ford’s Focus on Social Media: Scott Monty Interview

admin — Wed, 10 Mar 2010 23:01:27 +0000

When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated a tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views.

While in Dearborn, I visited The Henry Ford Museum, The Rouge Truck Factory and had an invitation to visit Ford’s Head of Social Media, Scott Monty at Ford’s World Headquarters where we did a short interview. We’ve talked to Scott and live blogged about Ford social media efforts in the past, but in this interview he talked about the place for social media with Ford’s new product lines, local social media work with Chapter 2 of the Fiesta movement and advice for companies on empowering communities.

Being able to learn about the history of this 100+ year old company through experiences at The Henry Ford and Rouge Factory tours was very informative. Being able to sit down with Bob Kreipke, Ford’s full time historian and hear stories about Henry Ford and Thomas Edison, company history and the evolution of Ford was priceless.

Fast forward over 100 years and Ford is a very different company, as is the automotive industry. It’s not enough to be innovative but to be able to innovate quickly and connect with customers in more meaningful ways. Based on my discussions with Scott, Ford is very committed to making those connections. Watch the interview below to get more insight on how Ford is approaching social media:

Click here to view the embedded video.

By leveraging technology and the social web, Ford is moving from being known as “A truck and Mustang company” to a “Car, utility and truck company”. I think the decision to focus on local social media marketing is great evidence of understanding audience in a social strategy. So much of what companies are doing in the social space is a shotgun approach based on popular applications vs focusing on where and how actual customers spend their time.

Check out the The Ford Story, a great example of a corporate social media aggregator not only of Ford social web participation, but of what others are saying about their brands. I can’t imaging any active brand online not launching a site like this.

What are some great examples of consumer brands you think we should focus on in future posts? What kind of insights would you like to learn more of from those kinds of companies when it comes to the social web?

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Google Apps Marketplace: 6 Great Apps to Try Now

admin — Wed, 10 Mar 2010 23:01:21 +0000

Last night at its Campfire One event, Google officially launched the Google Apps Marketplace. The Google Apps Marketplace offers third-party developers and services a way to integrate directly with the Google Apps platform and sell that integration at whatever price point they choose. This is a huge win for the cloud because it finally allows other cloud services to tap into some of Google’s APIs for things like Gmail and Google Docs at a much deeper level, which can benefit their own customers, as well as offering additional value to Google Apps itself.

Although the launch was yesterday, many companies and developers have been preparing for this event for quite some time and a number of very cool and useful apps are already available in the Marketplace. Here are just a few that stand out to us.

1. Zoho for Google Apps

Zoho and Google Apps actually offer a lot of the same services: hosted email, word processing, spreadsheet and presentation tools, wikis, chat, etc. However, that doesn’t mean that Zoho doesn’t benefit from Google Apps integration.

Plus, because Zoho also offers services that go beyond what Google Apps can do, direct integration can be a nice way for Zoho to keep customers using their product (or even make them more interested in checking it out).

Zoho has two products in the Google Apps Marketplace: Zoho CRM and Zoho Projects. Zoho CRM is free for up to three users and then $12 per month per user starting with the fourth user. Zoho Projects is free for one project and starts at $12 per month for unlimited projects.

Both tools allow users to plugin Google Apps into the Zoho CRM or Zoho Projects system.

2. Intuit Online Payroll

Intuit, makers of Quicken and Quickbooks, has an online payroll tool called Intuit Online Payroll. Intuit Online Payroll for Google Apps was one of the applications demoed at the Campfire One event yesterday and it lets users access their payroll or paychecks from anywhere in Google Apps.

For instance, paychecks can be retrieved from Google Calendar, users can print checks or E-File their taxes and run the payroll application from directly within Google Apps.

Pricing is $39 per month for one employee filing taxes in one state, each additional employee is $1.50 per month and each additional state for filing taxes is $12 per month.

3. Manymoon

Manymoon is a team collaboration application that integrates with Google Apps. Think of it as a project and task management tool.

The Manymoon app was built to deeply integrate with Google Docs, Google Calendar and Gmail. The company has also created a Google Gadget for managing and monitoring tasks.

Manymoon is free and is currently the highest rated app in the Google Apps Marketplace.

4. Aviary

Aviary offers web-based tools for things like image editing and creation, vector graphics, and audio editing. Now Aviary can integrate into Google Apps, which lets you use Aviary to create graphics that can be used and accessed within things like Google Docs and Google Sites.

The free app lets you do all kinds of stuff, like edit images for business cards, presentation slides and labels, create scalable vector art, record and remix audio and even edit the markup from websites or slides.

This is the sort of functionality that Google doesn’t have the resources to offer, which is why it’s great that Aviary can just plug into existing Google Apps accounts!

5. Expensify

Expensify is a service designed to make expense reporting less painful. Expensify’s Google Apps app integrates directly with Google Apps, which eliminates one more step in the expense-report creation process.

Once reports are submitted and approved, they can be exported to QuickBooks or other accounting solutions in one-step. Expensify is always free for report creation and submission and for two submitters a month, the approval process is free too. After that, approval for each individual submitter is only $5 a month.

6. Box.net

Like Zoho, Box.net shares some features with Google Apps. Box.net has really morphed from a file storage service into a full-fledged cloud-based content management system akin to something like Microsoft SharePoint. Many of the companies that are creating apps for the Google Apps Marketplace also have apps for Box.net’s OpenBox platform.

However, while there is some overlap in terms of services offered (especially since Google Docs added file storage support in January), there is even more opportunity for users of both services.

Box.net is offering a Cloud Content Management app for Google Docs that will let you basically access and integrate your Google files directly within the Box.net ecosystem.

That means you can create a Google Doc or Google Spreadsheet as a file type within Box, which means you can then utilize the collaboration tools of both platforms. You can also access and manipulate your Box content directly from within Gmail and Google Calendar — which really makes this attractive for companies that want to look at replacing both Exchange Server and SharePoint.

Existing Box.net users can call their account manager to start the setup process of integrating the two systems and new users can sign up for a free trial of Box.net and automagically add it to Google Apps, plus get 30% off upon sign-up.

More to Come

We’re only scratching the surface in terms of what the Google Apps Marketplace can potentially offer users — as well as developers and other providers — but just looking at some of the apps and integrations that already exist, we have to say, this is exciting.

The power of the “cloud” really isn’t realized until you can see how easy it is to not just access files from various places (like on mobile phones), but also when you can easily share and integrate with other services. For small business users especially, the extensibility options offered to Google Apps via the Marketplace makes Google’s platform even more compelling.

Have you tried any of the new Google Apps apps? What do you think? Let us know!

Tags: Aviary, box.net, cloud computing, Expensify, google apps, Google Apps Marketplace, intuit, manymoon, Zoho

Rock Out with PixieTea and Her Amazing iPhone Band [VIDEO]

admin — Wed, 10 Mar 2010 23:01:15 +0000

Remember the Stanford iPhone Orchestra and their kick-ass musical stylings? Well, there’s a new smartphone virtuoso on the scene by the name of PixieTea who could become more synonymous with the word “telephone” than Lady Gaga herself. The Chinese artist created a video and song — mostly on an iPhone 3GS — that has been going viral over in China.

PixieTea’s video has become a hit on Youku (basically the Chinese YouTube), racking up 1,670,109 hits and counting since it was posted back in December. Gizmodo brought the vid to the attention of the U.S. today when it shared it on its site.

According to Gizmodo, the girl made use of apps like DrumMeister, Bassist, iDrum, NlogSynthesizer, NESynth and iShred, as well as a laptop, a camera and photography software. And let’s not forgot those sweet pants, which recall the ones rocked by fellow foreign viral legends, the Norwegian curling team.

Check out the video below, which puts all those tape deck recordings of “Like a Virgin” that my sister and I made when I was six to utter shame.

Oh, and bonus points to anyone who can translate the lyrics for us so that we can sing along.

Tags: apple, iphone, music, viral video

Google Fiber Sparks Online Competition Between Cities Nationwide

admin — Wed, 10 Mar 2010 23:01:10 +0000

It seems like every city in America wants Google Fiber. And who can blame them? Ever since Google announced its plan last month to bring ultra-high speed Internet connections (as in, up to 100x faster than what most of the country has today) to between 50,000 and 500,000 people, cities across the U.S. have been clamoring to curry the favor of the search giant.

First there was Topeka, KS, which renamed itself by proclamation to Google, KS. Then Duluth, MN upped the ante by promising (comedically, we hope) to name all the town’s first-born children after Google. Then Greenville, SC entered the fray with their all-out “We Are Feeling Lucky” social media campaign that included a landing page, YouTube channel, Facebook events, and Twitter hashtag.

But will any of these efforts be enough?

The Competition

Topeka, Duluth, and Greenville are not alone in wanting Google to trick out their municipalities with super fast Internet speeds. A growing number of American cities are making their pitch to Google in advance of the March 26th deadline, and some of them are pretty creative.

Peoria, IL, for example, is playing off its reputation as the prototypical middle American town and the famous “Will it play in Peoria?” catchphrase. They’ve launched Google Plays in Peoria in an attempt to convince the company that their town is the perfect test-bed for Google’s new technology.

Perhaps taking a cue from Topeka, on the other hand, Sarasota, FL has also renamed itself… to Google Island. Their site includes the standard YouTube videos, Facebook Fan Page, Twitter account, and cleverly, a “Declaration of Independence from Narrowband Networks.”

Other cities have also pulled out all the stops in their campaign to get Big G to invest in their infrastructure. Baltimore, MD thinks a petition is the way to go, and presents their case using a Google Maps mashup, YouTube videos, and a list of local startups that could use a few more bits on their BmoreFiber.com pitch page.

Austin, TX, Charlottesville, VA, Greensboro, NC, Portland, OR, Grand Rapids, MI, and Indianapolis, IN are also in on the action with either official or citizen-led campaigns to catch Google’s attention.

Who Wins? Google, For One

Google has yet to reveal how it will pick where its magical fiber will be implemented — glitz and numbers may ultimately have nothing to do with it. However, no matter which city wins the ultimate prize of having Google come to town and pimp out their Internet connections the way Xhibit pimps out cars, Google itself is a big winner in the process. So are social networking sites like Facebook and Twitter.

Google wins because they get to further their agenda. The stampede among cities to compete for Google’s trial has already demonstrated the desire that people and municipalities have for faster Internet infrastructure and “open access” networks. “It’s obvious the ISPs and incumbent utility providers don’t feel the incentive they need, the pressure they need, to keep themselves up to date,” wrote a commenter on a blog post from Seattle Mayor Mike McGinn’s office declaring their intention to compete for Google Fiber. Making the public more aware of the issues that Google cares about (better/faster infrastructure, universal access, net neutrality) is a win for Google, whose plans for the cloud-based computing hinge on faster and more ubiquitous broadband connections.

Facebook, meanwhile, has proven to be one of the most popular meeting grounds for Google Fiber advocates. Most of the campaigns already mentioned in this post have a presence on Facebook, and some communities and citizen-led groups have put the entirety of their energy on promoting the case to fellow citizens through the social network. There are growing Facebook groups for Google Fiber in Ventura, CA, Columbia, MO, Davis, CA, Huntsville, AL, Buffalo, NY, Baton Rouge, LA, Rochester, NY, Fresno, CA, Cincinnati, OH, San Luis Obispo, CA — to name just a few. In fact, a Groups search for “Google Fiber” on Facebook this morning yielded almost 250 results.

Other cities and towns are turning to Twitter to make their case. Madison, WI, for example, has a Twitter account and is using the hashtag #madfiber to spread the word about Google Fiber to other Madison residents. And Memphis, TN mayor A.C. Wharton, Jr. is using his Twitter account to tweet about his city’s pitch and encourage citizens to get involved using the #memphisgoogle hashtag.

Social gathering places like Facebook and Twitter are used all the time for campaigns bigger than the Google Fiber competition, so it may seem naive to call those sites winners here. But like Google, social networks would benefit immensely from faster, more universal broadband access, so getting their brands entangled in the movement early might be a major boon down the road.

Is your city gunning for Google Fiber? Which of these campaigns do you think will best catch Google’s attention? Let us know in the comments.

Tags: facebook, Fiber Optic, Google, google fiber, Google Kansas, ISP, isps, social media, tech, twitter, youtube

SXSW 2010: The Complete Social Media Guide

admin — Wed, 10 Mar 2010 23:01:04 +0000

This year’s South By Southwest (SXSW) festival is rapidly approaching. Beginning with the Interactive Media events on March 12th, Austin, Texas will be the place to connect with the brightest in tech and media and get the scoop on some exciting new ventures.

Whether you plan to physically attend or not, social media will be critical to how people connect and share ideas at this world-class event. If you want to keep in touch with all the goings-on, look no further than these tools that you can use on the web, your mobile device, and your favorite social networks.

For Those Headed to Austin

While in-person networking is the goal of many, social media will be key in bringing interested parties together across this vast festival that this year is spread across four separate campuses. If you’ll be in attendance, check out these resources for staying connected.

The Official SXSW First-Timers Guide

If you’re brand new to SXSW and feeling a bit overwhelmed at the scope, the first-timers guide has a wealth of resources to assist the uninitiated. These include links to online registration (if you still need to sign up), hotel booking, scheduling tools, maps, and this informative video.

my.SXSW and QR Coded Badges

The official social network of the festival is my.SXSW, and you are automatically invited to join upon registering. This closed network, just for attendees, allows users to build personalized conference schedules, join exclusive groups, and connect with others at the festival.

The addition of QR codes on registered badges gives attendees with smartphones an added way to solidify in-person connections. Simply scan a new friend’s personalized QR code and you’ll automatically be following him or her within the my.SXSW network.

For additional ways to utilize the my.SXSW network, check out the info on their tools page.

SXSW2010 Event Calendar on sched.org

Sched.org is an interactive calendar with social media integration that makes it ideal for festivals like SXSW. An “unofficial” but highly useful calendar has been created for SXSW that will give you an overview of each day’s events, talks and panels.

Sign in with Facebook Connect or Twitter and start compiling a list of the events you’ll be attending. By clicking on a particular event, you can also see who else is attending, and view real-time updates about the event from other attendees on social networks. With a bit of effort, this tool could become your go-to social dashboard and connection builder for the entire festival.

SitBy.Us

Social media aficionados will be converging on Austin from all over the U.S. and the world. It’s likely that some of your Twitter friends will be in attendance while you’re there.

Don’t let an opportunity for an in-person meeting slip by. SitBy.Us is a useful tool that lets you see which panels your Twitter friends will be attending, and even where in each room they will sit.

By logging in with your Twitter account (via OAuth), SitBy.Us provides a mobile-optimized web interface that allows you to plan and coordinate panel attendance with people you’re looking to connect with in person (and perhaps even avoid those you don’t!).

SXSW Badges for Foursquare

Foursquare has created 16 new SXSW-specific badges for those location-based networkers who are Austin bound. What’s more, if you do unlock a badge, you can track down a Foursquare team member at the festival and claim a temporary tattoo with the mark of honor.

Cliqset’s SXSW Map

Cliqset.com has created a real-time map that aggregates all of the geo-tagged activity in the festival area of Austin. Pulling in data from the major location-based social networks (Brightkite, Flickr, Foursquare, Gowalla, Qik, and Twitter), the map will give you a bird’s eye view of who is at SXSW, where they are, and what they’re doing.

Click a pinpoint on the map to expand the user’s status update. It should be interesting to see the map fill up with notes come festival time this Friday.

Disclosure: Cliqset is a Mashable sponsor

Mashable’s Austin Real-Time

Looking to connect with like-minded festival goers or other attendees from your hometown? Check out Mashable’s own Austin Real-Time Network. Sign in with your Twitter, Facebook, or Cliqset ID and browse or search for other festival patrons by common interest or location. By adding yourself to the network, you can also share what you’re doing and where you are via your favorite social networks.

For Those Who Will Watch from Afar

If you’re not able to make it to Austin this year, don’t fret. The magic of social media and the web can bring the festival within reach. While you may not be able to hob-knob with your favorite tech and music geeks in the warm Austin sun, you can still get your SXSW fix with these resources.

The Official SXSW Twitter and Facebook Accounts

Being the socially-savvy team that they are, the crew behind the festival does a good job keeping their fans and followers in the know. If you want to keep an eye on developments in Austin, be sure to add these official channels to your social feeds.

SXSW Videos

Though not officially connected to the festival, SXSW Videos is a user-generated destination for footage from the event.

Powered by Viddler, the site lets you browse videos that come out of SXSW (in various categories, including Interviews, Shows, Bands, etc.) as well as upload your own if you’re in attendance.

The content can be a bit of a grab-bag, but if you’re looking for some first-hand video accounts of what’s happening on the ground, check in there every once in a while.

SXSW Blogs

Searching for other ways to live vicariously through the SXSW attendees? Dedicated blogs are a good way to stay in the loop.

The Unofficial SXSW Insider’s Guide is a blog/community built with Ning where festival attendees (and interested parties who couldn’t make it) can blog, upload photos, and discuss events.

You can browse the site blog-style to see what people are up to, or connect with individual members to get a more social scoop.

SXSW Baby is another unofficial blog that will be covering the events throughout the festival.

Currently, they have quite a few tips for those who are enroute to Austin. But if you’ll be checking in from home, stay tuned for further updates as the festival kicks off this Friday.

Mashable’s SXSWi Channel

Of course you can always stay up to date on the latest news coming from Austin with Mashable’s own channel, dedicated to the Interactive Media portion of the festival. Members of our team will be on the ground in Austin to get you the social media and tech scoops that are sure to break in the days ahead.

More SXSW resources from Mashable:

- 3 Things to Do Before MashBash SXSWi This Sunday Night

- Coming to SXSW? Add Yourself to Austin Realtime!

Tags: BLOGS, cliqset, facebook, festival, foursquare, gowalla, location-based, networking, ning, social media, social networks, sxsw, sxsw2010, twitter

Google and Facebook Sued for Mobile Patent Infringement

admin — Wed, 10 Mar 2010 23:00:58 +0000

Facebook may have secured a patent for its news feed technology, and Google for location-based ads, but that doesn’t make the two companies immune to other patent challengers. In fact, both Google and Facebook are being sued by Winksite over mobile social networking technology.

The complaint, first reported by Bloomberg, was said to be filed by Winksite yesterday in a Manhattan federal court, and points to patent infringement claims around Facebook Mobile and Google Buzz. The company is looking for reparation in financial form (though specific amounts have yet to be disclosed). More importantly, it is also seeking “a court order to prevent further use of its invention.”

Winksite was awarded the patent in question — United States Patent No. 7,599,983 “Method, apparatus and system for management of information content for enhanced accessibility over wireless communication networks” – in October of last year, though its mobile application technology dates back to 2004. Given this, Winksite’s lawyer Jeremy Pitcock believes that both the social networking and search giant were aware of the patent and are thus liable for damages.

The patent summary reads:

“In accordance with one aspect of the invention, information content is managed in a network-based communication system by providing a content management site accessible to a user of the system. The content management site is configured so as to permit the user to enter information in accordance with a specified format comprising a plurality of selectable mobile information channels each corresponding to an information category. The entered information is processed to generate for the user a mobile site comprising information content that is accessible via one or more mobile devices over a wireless network of the system.

“By way of example, the content management site and the mobile site may each comprise web sites accessible over the Internet. A given mobile site may be shared by a group of members having a common interest. The mobile site may comprise, for example, a collaborative workspace, a data mailbox, a collaborative community, or other similar element(s). The information content of the mobile site is preferably configured such that a persistent version of the content is accessible via one or more mobile devices over the wireless network.

“In accordance with another aspect of the invention, the information content of the mobile site is configured so as to integrate therewith information associated with at least one messaging action, collaboration action, location-based service action, or other wireless networking functionality of the wireless network. The information associated with the wireless networking functionality of the wireless network may be determinable based on one or more parameters associated with one or more of the mobile information channels of the content management site. “

Both Google and Facebook are said to be reviewing the complaint but have yet to put out public statements addressing the matter.

We’re curious to see how the court and companies respond, but until then we will dig into the case and original patent to see if we can get more clarity on the specific technologies that Winksite feels are being unlawfully used in Buzz and Facebook Mobile.

[img credit: KLH49, iStockphoto]

Tags: facebook mobile, google buzz, lawsuit, patent, patent infringement

Mashable’s Weekly Guide to Social Media Jobs

admin — Wed, 10 Mar 2010 23:00:53 +0000

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter.

But we’d like to help in a more direct way, too. Mashable’s job boards are a place for socially-savvy companies to find people like you. This week and every week, Mashable features its coveted job board listings for a variety of positions in the web, social media space, and beyond. Have a look at what’s good and new on our job boards: